Both of my recommendations are in West End.
I can recommend the Splash Inn by word of two friends that stayed there. No frills but clean and free wifi. One complaint was the shower pressure in the room was almost nil.
Both times I have been there we have shared a vacation rental called Coral Vistas. There are 5 houses total. We have stayed in No. 2 both times.
No. 1 is right on the beach. The problem I saw with that is they have opened a kiddie play area right next to the house. When I walked by it was very noisey.
These houses are very nice. Air Conditioned. Plunge Pool next to deck. Deck facing the ocean. Wifi. Cell phone provided with 20 starter minutes on it.